Forms and lead capture

Forms turn visitors into leads.

1. Add a form to a page in the builder, or manage forms under Project → Forms.
2. Configure the fields (email is required; name and phone are optional).
3. Choose what happens after submission (success action) — for example, show your thank-you page or redirect to a custom URL.
4. Optionally connect the form to a CRM list so new leads sync automatically (see Connecting your CRM / email tool).

Every submission is saved as a lead and counts as a conversion in your analytics — even if the CRM sync later fails, your lead is never lost.